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What we learn by doing

Short articles on websites, advertising and systems for businesses, with what happened to us and to our clients. Straight to the point, with data.

A closed laptop with a blank card resting on top, like a link preview, and a phone beside it.

Websites5 min read

What people see first isn't your homepage

When someone shares your website, WhatsApp shows a preview with an image, a title and a line of text. What Open Graph is and how to fix yours.

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A pile of blank slips of paper, a phone with its screen off and a single slip set apart on a tray: many messages and one that fits.

Advertising6 min read

Your ad brings messages, not customers

If your Instagram or Facebook ad brings lots of messages and few sales, Meta is optimizing for what you asked. How to spot it and how to fix it.